WELCOME TO THE SPORT & SOCIAL CHANGE ALLIANCE
WELCOME TO A BRAND NEW TYPE OF SPORTING ALLIANCE
FUTURE DIRECTIONS IN SPORT AND SOCIAL CHANGE
DRIVING SOCIAL CHANGE
The founding partners of the Sport and Social Change Alliance came together as experts in their respective fields after extensive work together with football governing bodies, clubs and brands.
We have come together to work on, and give voice to, the common aspiration of a sport industry that can be at the heart of social, environmental and economic change. We know the power that sport has to create social change. The organisations represented within the Sport and Social Change Alliance work as independent organisations but come together as a single entity to harness their experience in sport and social change.
In our roles as experts on specific issues – from the intersection of health and sport, to stakeholder involvement and governance reform, to diversity, equity, and inclusion, and more – the Sport and Social Change Alliance drives for positive impact and responsibility in sport.
OUR PURPOSE
SSCA addresses a range of issues in and through sport. The Covid-19 pandemic has highlighted and worsened the impact of many of our areas of work on society, it has exposed the frailties of the sport industry, and severely affected organisations working in the sector.
Together, we want to lead the discussion on the value and function of sport in society; to offer support on how sport can be harnessed as a driver for social change; and to link debates to issues such as climate action, calling on the sector to act responsibly across the environmental, social, and governance domains.
Represent all of those who are affected by the issues we seek to address
Work with organisations and individuals – sports bodies, brands, athletes, fans, governments – at all levels, who want to use sport to create positive impact
Make the case for the value and role of sport in society
Address the sector by putting forward suggestions for principles and actions for social change
Sensitise stakeholders towards the importance of addressing issues in collaboration
OUR TRACK RECORD
The Alliance partners have a track record of working effectively with many institutions across the spectrum of sport, international development and intergovernmental structures
REALISING THE POTENTIAL
Sport has enormous potential to be a driver for social change at a time when society is changing at a rapid pace. To reflect these changes, the sport industry faces challenges.
WE OFFER SIX IDEAS TO SUPPORT AND FACILITATE THIS CHANGE:
That principles of change are clearly defined and incorporated in organisational strategic plans
Organisations commit to the creation of social and economic value
Performance objectives are linked to creating shared value, to ensure that priorities are set at a structural level to promote a lasting change in behaviour
Stakeholder relationships are more meaningful, with consideration given to those with interests that are, or could be, affected by activities and decisions
A system is in place to measure and report on impact to ensure that decision-making is undertaken on the basis of solid scientific evidence
Reporting meets the learning needs and accountability expectations of key audiences
